Forbes.com

We all want more customers.

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It makes us feel good to see more people buying from us.

But believe it or not, getting more new customers is not the best way to grow your business.

There’s another way to make money that’s far easier and more efficient.

Yet hardly any businesses pay enough attention to it. In fact many don’t even address it.

So what is this rarely utilised way to make loads more money in your business?

It’s simple. Just ask your current customers to buy more.

Think about it.

Getting a new customer can be expensive and time consuming. You have to advertise, make sales calls, give presentations or attend events and meetings.

For many businesses, acquiring a new customer can take weeks or even months, and cost hundreds or thousands of dollars.

Yet to get your current customer to spend more with you is super easy.

After all, having just bought from you they are already won over.

You don’t have to run expensive ads or do elaborate presentations. All you have to do is the following four things:

1. At the moment they want to buy, offer them another product or service, ideally at a special discount.

2. Show them a product that many people who bought their product also found useful.

3. Upsell them to a more expensive, better version of the product they want to buy.

4. Suggest they buy several of your products at once, rather than come back later.

It’s that simple.

Make any of those offers and ten to twenty percent of your customers will say yes.

Bingo, you’ve just lifted your annual profits by at least ten percent.

And that’s net profits – it costs you nothing to get these extra sales.

There really is no easier or quicker way to make more money in your business.